Wrong use cases. Missing business context. Zero adoption planning. That's why 80% of AI projects fail, not the technology. We fix this, in weeks ( not months ) before you commit capital, using our innovative, highly effective & proven approach and tool kit.
No pre-packaged AI solutions. No prescriptions.
We engage your teams directly in a workshop format to identify and co-create the right AI use cases for your context, then assess them throughly on tech, human and business parameters, to minimise the investment risk, using our toolset and techniques. A team of airtree labs experts orchestrate this engagement to maximise the impact for your business and future proof it.
The "airtree labs method" is 3 phased approach ( find, assess, implement ) that is realised through a 6P Engagement Path ( Play, Prioritise, Prototype, Price, Prove, Progress ) - the first five P's bundle up as an "Idea to Business Case" exercise that can be wound up in just 3 to 4 weeks, before moving on to the Progress Stage for Implementation
AEW is the FIND Phase ( Play+Prioritize ), packaged as a short 3-4 day standalone engagement module with it's own specific deliverables - in this immersive engagement, your teams will ideate & shape the best fit AI use cases for your context and prioritize them based on impact & complexity for you !
A very low commitment, high value starter engagement option for clients.
Whether you're making your first move into AI or rescuing a AI pilot that didn't land - the economics point the same way.
Sunk cost, lost time, and a harder conversation the next time AI comes up at the board table. Choosing use cases blind, without structured assessment, is how first AI investments become cautionary tales.
Your team finds the best AI use cases , assesses them and builds the business case for them, so your first AI investment is also your first AI success.
Idea to Business case in 3-4 weeks, or AEW starter engagement in 3-4 days.
Synthesised from RAND, McKinsey, MIT Sloan, BCG & Gartner research (2024–2025). The causes are structural — and entirely fixable.
Six structural advantages — each one engineered to directly address one of the six reasons AI investments fail.
Airtree Labs Talent Model is built on Business, Design, Tech & Industry pillars and powered by a Core Team ( many ex-ibm ), with excellent credentials, who love solving problems and helping businesses succeed !

Three decades across consulting, solutioning, solution sales, product development, delivery & leadership roles mainly in the High Tech, AI and Digital Transformation space - 19 years at IBM in multiple global & local roles, 6 years @ FUGEN (a TVS backed hi-tech startup ) as a co-founder & consultant. Started out in Management Consulting, which gave him the business-first lens that still shapes how airtree labs works today.
MBA, S.P. Jain, Mumbai · BE, BIT Ranchi

A long-time design practitioner who has watched design become a new way of working across industry, from the trenches. A decade at IBM applying design thinking across business & innovation and leading strategic experience transformation engagements for global & local clients. Two decades ar Cognizant, Tech Mahindra, and Mercator prior to this. An accomplished Carnatic musician on the Mridangam outside of work.
PG Visual Arts · HFI Certified Professional

Built and exited a training business straight out of college in the 90s. Then spent 19 years at TCS across the US, as Client Partner until 2022. Now focused on helping mid-sized US organisations grow & scale . He brings the market instincts and client intuition the rest of the team leans on.
MBA, IIM Bangalore · BE, BIT Ranchi
Book a 1-hour "Unboxing airtree labs" session. We'll walk you through our approach, show you the toolkits, and answer every question — no commitment required.
1-hour session · No charge · Face to face or virtual · No commitment required